A unique collection for Craft Sportswear
For dedicated cyclists and cycling fans, the five Monument races Milan-San Remo, Tour of Flanders, Paris-Roubaix, Liège-Bastogne-Liège and Tour of Lombardy represent the finest aspects of professional cycling. Celebrating the drama and mystique of these legendary events, we have designed a unique Monuments collection for Craft Sportswear. A limited edition of singular bike wear, designed for true cycling aficionados.
We began our work with the Monument collection by studying each of the five races closely, trying to find what makes each of them special. Every race has its own charm, as well as its challenges along the way.
The races all have a history of more than 100 years, which makes Craft a comparatively young player in the context. Still, they have had great success in all the recent races and we wanted to capture the essence of each race in a modern way. A way that suits Craft and that doesn’t look too far back in time, but rather captures the feeling that still attracts cycling enthusiasts today.
We chose one picture to illustrate each of the five races, then boiled it down to a symbol. Our next step was to add details along with a visual expression, to get a result neither too obvious nor too far-fetched. We wanted it to be recognizable to the initiated, almost like a secret shared by those who love everything connected to cycling.