Elevating the Crescent experience: Refining identity, web and retail concept.

In the pursuit of establishing itself as a prominent force in Scandinavian mobility innovation, Crescent embarks on a journey that holds significance not only for the company but also for the advancement of sustainable transportation.

Central to this transformation is a strategic partnership, between Crescent and Grand Public, aimed at elevating the brand's visual identity to seamlessly align with the demands of the modern digital realm and retail sphere, all while staying linked to Crescent's heritage.

With the customer journey constantly in mind, we have taken on the over-all elevation of the Crescent brand in three different steps – focusing on their visual identity, the online experience, as well as the in-store one.

Refining the identity of Sweden’s leading bicycle brand

Grand Public’s role has been to carefully adapt the visual identity to suit the needs of today's digital landscape, retail spaces, and product design.

Crescent has the ambition to become a leading Scandinavian mobility innovator – a bold step for the company, and an important contribution to the development of sustainable societies. Grand Public’s role has been to carefully adapt the visual identity to suit the needs of today's digital landscape, retail spaces, and product design, while keeping a strong link to Crescent’s roots and heritage.

Designing an online experience for a bicycle brand

We approached the project with a focus on the needs of bicycle buyers.

Our work has involved a redesign and overhaul of the @crescentcyklar website, implemented in accordance with the updated visual identity. Leveraging our love for bicycles and in-depth understanding of the cycling industry, we approached the project with a focus on the needs of bicycle buyers.

A unified and elevated in-store brand experience

Strong brand communication, along with a display of Crescent’s premium E-bikes, create a physical space that encourages customers to explore the product range and provides opportunities to get to know the brand.

Our brief was to create a modular retail system for Crescent’s resellers. The aim was to promote Crescent’s E-bikes in a new premium way and build brand awareness around Crescent by taking a more prominent position in retail – a position where strong brand communication, along with a display of Crescent’s premium E-bikes, create a physical space that encourages customers to explore the product range, and provides opportunities to get to know the brand.