Refining the identity of Sweden’s leading bicycle brand
Crescent has a long history in Sweden. The company was started in 1894. Since then, the company has rolled out bikes from the factory in Varberg to generations of Swedes. Safety and quality have always been the highest priority. As a result, fifty-year-old bikes can still be spotted on the streets around the country.
Today, in the era of e-bikes, Crescent has the lofty ambition to become a leading Scandinavian mobility innovator – a bold step for the company and an important contribution to the development of sustainable societies. Grand Public’s role has been to carefully adapt the visual identity to suit the needs of today's digital landscape, retail spaces, and product design while keeping a strong link to Crescent’s roots and heritage.