A humble evolution of an iconic furniture brand

The Swedese product range holds lines and silhouettes that speak for themselves. Design classics from the pen of Yngve Ekström stand next to icons of our own time. The design legacy is strong and our aim has been to respect that heritage, while giving the brand a bolder and more noticeable identity. To ensure consistency throughout the brand experience, our work has included defining the brand personality as well as a complete set of tools for the visual expression.