Building a family of brands with a sustainable mission

Bare Collective is a group of companies within children's and hygiene products, united by their conviction that the healthy and the good also have a commercial power. Ignited by the vision – to take an active role in making sustainable consumption the norm rather than the exception – Bare Collective develops brands that enable behavioral change in people's everyday lives. Their values are based on respect for nature, gender equality, transparency and a strong focus on children. These have been important criteria for the development of tonality and design expression.

Grand Public has been involved from the start, developing a long-term strategy and plan for the brands within the family – the parent brand Bare Collective along with product brands Esska, Imse and Vimse. A visual identity with many common denominators has been developed for the whole group and implemented on everything from products and packaging to communication.