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The birth of a star

Unna Baby provides organic infant formula for newborns and nutrition formula for toddlers, made in Skåne, Sweden. The female-owned company – based in Stockholm – launched in 2022.

Grand Public has been on board since the beginning of the Unna journey – working side by side with the enterprising founders, Vendela and Linnea.

Our objective was to create a brand platform, visual identity, and packaging design. The creative concept is built on a contemporary, Nordic look and feel, highlighting the organic content and nearby production – advantages previously unavailable on the market.

Regarding content, we have focused on increasing sensitivity and understanding of parents' different experiences around breastfeeding issues – which is plan A for many – and infant formula – an excellent plan B!

Words from Unna

Grand Public has helped us bring our brand to life through words and design. They have been responsive to our requests and have succeeded in capturing the essence of our story and the customer problem we want to solve.

They have also helped us to stand out with a new design vocabulary for our category. Thank you!

Starting a new brand journey? Talk to Ingrid about how we can help you reach your audience.

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