The birth of a star

Unna Baby provides organic infant formula for newborns and nutrition formula for toddlers, made in Skåne, Sweden. The female-owned company – based in Stockholm – launched in 2022.

Grand Public has been on board since the beginning of the Unna journey – working side by side with the enterprising founders, Vendela and Linnea.

Our objective was to create a brand platform, visual identity, and packaging design. The creative concept is built on a contemporary, Nordic look and feel, highlighting the organic content and nearby production – advantages previously unavailable on the market.

Regarding content, we have focused on increasing sensitivity and understanding of parents' different experiences around breastfeeding issues – which is plan A for many – and infant formula – an excellent plan B!