A yellow approach to digital innovation
Iver is a leading provider of cloud-based IT services. With technical expertise and a deep understanding of their client’s business, Iver helps drive digital transformation. The collaboration with Grand Public began with Iver having grown through several acquisitions, which meant their employees did not share clear values or goals. Secondly, Iver wanted to shift their business away from operations and expand their cloud consultancy offering.
Through extensive interviews and close collaboration with the client, we redefined all parts of the brand platform strategically and visually to bring the company together and communicate a single consistent, strong brand externally.