Designing an online experience for a bicycle brand
A redesign and overhaul of the Crescent website. Implemented with an updated visual identity. Leveraging our love for bicycles and in-depth understanding of the cycling industry, we approached the project with a focus on the needs of bicycle buyers.
Our primary objective was to enhance the visibility of crucial information to aid customers in selecting the right bike, while also infusing the website with greater inspiration and educational value through flexible design elements.