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Swedish Government

A meeting point for people, ideas and innovations

This is our proposal for the Swedish pavilion at the World Expo in Dubai in 2020. The exhibition is a multi-sensory experience that takes the visitor on a journey through cutting edge Swedish innovation with nature and the four Scandinavian seasons as a coherent theme. All permeated with human cooperation and innovative thinking, gathered under the message "Co-creation and innovation – it´s in our nature". The concept is a collaboration between Sweco Architects, Grand Public and Tierra Grande Productions.

The concept is built upon the idea of the Swedish red barn, found in thousands across our country.

Interested in giving your brand new energy? Ulf would love to talk about how we work with insight and creative concepts.

Contact Ulf

See more of our work

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Bare Collective

Packaging Design Product Design Communication Design

Building a family of brands with a sustainable mission

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