Snif

The first rule about the secret menu is that you dont talk about the secret menu

Introducing the Secret Menu - an exciting new sub-collection from Snif that pushes the boundaries of traditional fragrance offerings. With Snif's anti-traditional ethos in mind, we're exploring bold concepts and reimagining the way we buy and experience scents.

Our goal with Secret Menu is to not only expand Snif's product range, but also to strengthen the brand's overall identity. By creating a sense of intrigue and playfulness, we aim to establish a unique, edgy edge that resonates with their audience.

Join the "counter" culture community and indulge in an intriguing experience unlike any other. With Secret Menu, we're taking Snif to new territories and giving fragrance lovers something truly exceptional.

The symbol

A clever and captivating symbol that represents the essence of curiosity in Secret Menu. The symbol takes the form of a question mark, but with a creative twist that incorporates elements of fragrance, smell, and the letter 'S' (snif). Within the symbol lies the silhouettes of two faces, symbolizing the duality of perspectives and the endless possibilities of interpretation of a fragrance.

The Symbol is also used for creating the Secret Menu Pattern that is used on the packaging sleeves and in the visual marketing.

Packaging

The Secret Menu packaging is a stripped back version of snif's regular boxes in all white with the graphics embossed and debossed, no prints. Adding to the feeling of a hidden secret.

The bottle

We utilized the standard snif bottle but took away all the colors and logos. Each drop has its unique treatment on the glass, for example the dead dinosaur bottle mimcs spilled gasoline. A repeating pattern of the name wraps around the bottle.

Easter egg

The only place where you can buy the secret menu products are on the website, however its address are never displayed the only way you can access it is by finding the hidden easter egg links on snifs website. Or find the guerilla marketing out on the streets and scan the QR code. For the launch of Dead Dinosaur, a flower/gaspump installation appeared under The Standard hotel on the High Line in New York.

See more of our work

Craft

Communication Design Brand Strategy Brand Design

A redesign to match world champions and everyday heroes

FBN / Sveriges familjeföretagare

Digital Development Brand Design Brand Strategy

A source of knowledge and voice in society for business families