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Sjöö Sandström

To the brave and the braid

Grand Public has proudly designed the watch face and packaging for Sjöö Sandström's annual edition 21, honoring perhaps the most prominent figure to represent the values of our homeland, Pippi Långstrump.

The exclusive timepiece features our interpretation of Pippi’s iconic braids, the second hand and the year 2021 boast an orange color that reflects her vibrant personality. Furthermore, the back of the case features an engraved Pippi illustration by original Pippi Långstrump illustrator Ingrid Vang Nyman.

Want to talk about product design? Reach out to Johan to find out more about our services.

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