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Craft

Creating an everyday training wardrobe

We conceptualized and designed a NOOS product segment for the sportswear brand Craft. A concept that stands the test of time and that can be used to develop new products for many seasons to come. We focused on the simplicity and joy of everyday training, the workout that is accessible for everyone seven days a week.

Want ideas for new product concepts? Johan would love to tell you more about how we work.

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See more of our work

Go to Snif – Suganami

Snif

Communication Design Product Design

Smooth and genderless on the inside, eco-conscious on the outside

Go to Crescent Visual Identity

Crescent

Brand Strategy Insights Brand Design

Refining the identity of Sweden’s leading bicycle brand