Creating an everyday training wardrobe

We conceptualized and designed a NOOS product segment for the sportswear brand Craft. A concept that stands the test of time and that can be used to develop new products for many seasons to come. We focused on the simplicity and joy of everyday training, the workout that is accessible for everyone seven days a week.

Bebo Objects

product design brand strategy product communication concept

Crossing borders between outside and inside

Swedese

concept development physical experience campaign

Launching a versatile product in a creative universe of its own

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