Snif, Turning the spirit of tennis into a fragrance launch
For Snif and Prince, we created Ace Ace Baby. A limited edition fragrance and launch concept inspired by the energy, confidence and culture surrounding the game of tennis.
Snif
Challenge
The collaboration needed to feel authentic to both brands while standing out in a crowded landscape of short lived brand partnerships. The ambition was to create something people would genuinely connect with emotionally, culturally, and visually, rather than simply placing two logos side by side.
The challenge was to translate the feeling of tennis into a product and campaign experience that felt playful, premium and instantly recognizable.
Solution
We developed the concept, visual direction, and launch communication around the idea of court side confidence and the shared energy of the game. Inspired by the vibrant blue courts of the Miami Open and the iconic yellow tennis ball, the identity blended sport nostalgia with a more contemporary and fashion driven expression.
From packaging and merchandise to campaign assets and storytelling, every touchpoint was designed to capture the feeling of serving an ace. Launched during the Miami Open, Ace Ace Baby became a playful and culturally relevant collaboration that strengthened Snif’s position within lifestyle and pop culture driven fragrance.
- Services
- Brand Identity
- Packaging Design
- Communication Strategy
- Campaigns & Marketing
- Production
- Brand Experience
- Contact
- Hanna Ståhl
