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Nikon

#createyourlight

In the initial phase of this global pandemic, Nikon needed a new way of conveying their message substituting their planned, physical events.

The world was on hold. The privilege of travelling, exploring new places and capturing stories – things that photographers usually do – was at that moment non existent. Ironically, for the first time in a long time, global isolation brought people all over the world closer together. And yet, it was all an individual experience.

We wanted to document the moment in history that was to shape our future, find the light in the darkness and tell these stories to the world. Individual by individual. Together.

Idea

Bring creative people together while being apart, to a place where individual stories become a unified source of inspiration.

Result

More than 20 inspiring bi-weekly themes presented by more than 100 influencers. Millions of people reached and well over 100 000 #createyourlight contributions were published.

This Nordic campaign soon became one of the key pillars for Nikon Europe and their strategic platform, activating their community of Nikon photographers, inspiring new talents to join in.

See more of our work

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