Snif

Big sustainability news for Snif’s tiniest launch yet.

As a part of exploring and developing Snif’s brand and range of products, the need for a pocket-sized fragrance arose. There was an opportunity to put all of Snif’s bestsellers into a new shape, making it easier than ever to take your favourite fragrance wherever you go. The product is called Snif Mini and is designed to hold your scent of the day. Pick a Mini, drop it in, spray and reseal with the classic magnetic closure – developed and designed with sustainability in mind.

Designed to leave less of an impact

Snif’s reusable Mini case is made of 100% post-consumer recycled plastic, and each Mini will come in packaging that is 100% compostable with recyclable paper pulp material with zero synthetic dyes. As well as the belly band which encloses the packaging is also made of 100% post-consumer recycled polyester.

A new campaign approach

Grand Public approached the campaign by creating three phases – tease, launch and post phases – to create curiosity and hype by creative storytelling with the product and usage in focus. All phases are based on “Snif it. Bring it” communicating different occasions you are in the need of a Snif Mini. This approach together with campaign ideas for social media, visual direction for asset production and copy direction for main campaign messages created the foundation of the launch campaign of Snif Mini. The same great scents the customers already love, but now in a 10 ml travel size and a reusable Mini case to keep the fragrance safe wherever you are.

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