Launching a versatile product in a creative universe of its own
Swedese is a premium furniture brand, founded in 1945 and located in southern Sweden. Still today, Swedese’s furniture are produced in their own factories in Sweden, in close collaboration between designers and skilled craftspeople.
Grand Public has been a part of Swedese’s brand transformation over the past few years, acting as a partner in various brand related matters. For the launch of their Bespoke lounge table, we were asked to create a strong communicative concept to be used in various channels, digital and physical.