Swedese

Launching a versatile product in a creative universe of its own

Swedese is a premium furniture brand, founded in 1945 and located in southern Sweden. Still today, Swedese’s furniture are produced in their own factories in Sweden, in close collaboration between designers and skilled craftspeople.

Grand Public has been a part of Swedese’s brand transformation over the past few years, acting as a partner in various brand related matters. For the launch of their Bespoke lounge table, we were asked to create a strong communicative concept to be used in various channels, digital and physical.

Concept

Drawing inspiration from the creative chaos of an artist’s studio, we designed a creative space with a lot of character. Our idea of an eclectic physical setting with the Bespoke tables at the center was realized in collaboration with interior stylist Tina Hellberg.

Result

By introducing Bespoke lounge in a setting inspired by both art exhibitions and retail spaces, we were able to create varied yet recognizable content for all relevant channels, physical as well as digital. The installation was finally reconstructed in Swedese’s showroom for the Stockholm Creative Edition 2022, allowing visitors to step into a Bespoke universe.

Need a strong communicative concept to reach out? Talk to Mattias about how we can help.

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