The power of perspective
Newsec is a leading services company in real estate, with a wide range of services across real estate and renewable energy. The company was founded in 1994 and is now a partner-owned company with 2 000 co-workers in seven markets and ambitious plans to continue expansion. They wanted to strengthen the brand to attract the right talent and investors and cement associations around high-quality service delivery and a strong entrepreneurial mindset to support their efforts.
After conducting several workshops and interviews, a competitive analysis and a brand position were developed around the concept of ’the power of perspective. The visual identity was built from that strategy, bringing to life the different perspectives Newsec uncovers and the growth it creates for its clients. The identity work was developed to be relevant for many years and highly adapted for a digital arena.