Grand Public
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Grand Public

Stromer, A digital platform designed to move as fast as the brand

a man is riding a bicycle on a laptop screen .

As Stromer expanded globally, we created a new digital experience that reflects the speed, precision and confidence behind the brand and its bikes.

Promotional text about fast, thrilling Stromer bike rides up to 45 km/h for an improved quality of life.
Three mobile screens showcasing Stromer e-bikes, a rider, and smart connectivity.
A careers page for a mobility company, featuring diverse people cycling and text: "Join us in shaping the future of mobility."
Silhouetted hands hold a tablet displaying a red screen with text about urban mobility and a blurred image.
Laptop screen displaying a grey electric bike on a website, partially emerging from a dark surface.
A hand holds a smartphone displaying a webpage with a white electric bicycle and the title "Evolution and innovation."
A webpage showcasing a bike's electrical shifting system, featuring close-ups of a rear wheel with a red brake and a red frame with an integrated Pinion SmartShift gearbox.
Silhouette of a person holding a tablet displaying an "Accessories" page with an orange battery pack, black helmet, and black bag.
Website pop-up for Stromer batteries, displaying four colored battery packs and their specifications table.
A dark red webpage section featuring navigation links and the large text "Shaping the future of mobility."

Challenge

Stromer’s previous website no longer matched the ambition of the brand or the experience of riding its bikes. The digital presence lacked the clarity, energy, and emotional impact needed to support a growing global audience.

The task was to create a platform that could inspire, inform, and convert while supporting long term scalability across markets and products.

Solution

We redesigned the digital experience around movement, simplicity, and performance, combining refined UX with a bold visual language rooted in Swiss precision and electric speed.

Built on a modular design system, the platform gives Stromer the flexibility to scale content, storytelling, and commerce across markets while maintaining a clear and consistent brand presence. Motion, typography, imagery, and interaction were carefully crafted to create a faster and more immersive experience that reflects the feeling of the ride itself.

The result is a premium digital platform designed to strengthen engagement, support conversion, and give Stromer a stronger foundation for continued global growth.

Services
UX & UI Design
Website
Digital Platforms & Services
Strategy & Analytics
Technology
Sanity
NextJS

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