Stromer, Redesign to lead the future of urban mobility

As Stromer prepared to scale into new target audiences and deepen their brand’s resonance in a fast-evolving mobility landscape, Stromer turned to Grand Public for a strategic and creative transformation.

The challenge was to evolve the brand without losing its essence, maintaining credibility with the loyal rider base while also appealing to a new generation of urban individuals who value sustainability, performance and freedom.

Guided by Stromer’s ambition to shape the future of mobility, we refined the brand platform and redesigned the identity to create a more progressive and globally relevant brand experience. Confident and premium, yet human and dynamic, the new visual language balances technology with simplicity and power with elegance. Grounded in the tagline “Here to change,” the new brand experience positions Stromer for the next era of sustainable mobility. The identity was brought to life across a wide range of touchpoints, including the website, digital and print communications, and physical spaces.