X-shore, Turning silence into a global launch platform
To launch the X Shore 1 globally, we created a campaign built around the unique experience of electric boating.
X-shore
Challenge
The challenge was to build excitement and demand while highlighting the emotional and environmental benefits of electric boating in a traditionally conservative industry.
Solution
We built the launch around one of electric boating’s most distinctive qualities: silence. Through a phased global campaign combining teaser storytelling, a live streamed keynote event, PR, and content activation, we introduced X Shore through a more emotional and sensory perspective rarely seen in the boating industry.
The campaign balanced product innovation with brand building, highlighting X Shore’s design, technology, and sustainable vision while creating a launch experience designed for global attention and long term growth. The result exceeded sales targets, generated major international coverage, and strengthened X Shore’s position within the emerging electric boating market.
- Services
- Communication Strategy
- Campaigns & Marketing
- Production
- PR & Social Media
- Brand Experience
- Partners
Max Borges (USA) / DPR (UK) (PR)
Trickle (Media)
One Motion (Event production)
Anton Enerlöv (Photography)
Tim Forsström (Videography)
- Contact
- Sabina Erlingson
